If you're the kind of woman who hates to shop or just doesn't have the time, it doesn't mean you're doomed to a life of shapeless sweaters and seasons-old suits. Just ask Lisa Swan and Sherry Walker, two former personal shoppers withDayton's and the women behind The Sherralise Group, the local by-appointment showroom for the Carlisle and Per Se Collections. Both lines are upscale ready-to-wear that were once only offered at trunk shows, but are now available in four seasonal collections (spring, summer, fall, holiday) from this unlikely locale on the outskirts of White Bear Lake.
The showroom's strip mall-like exterior belies the elegant and intimate shopping space within. Fashioned after a chic boutique, it has flattering lighting and seriously spacious fitting rooms that set the scene for threads from the two bridge-priced collections. Only one of each item exists at the showroom, because everything is custom ordered. And because you shop by appointment, you get plenty of personal attention and wardrobe assistance.
Since opening the showroom more than four years ago, Swan and Walker have steadily built their clientele from a mix of time-pressed businesswomen and ladies who lunch. All make the trek to White Bear Lake not just for the clothes but for the ease, privacy, and one-on-one customer service. While shopping just four times a year might not be for everyone, even a last-minute shopaholic like me is intrigued by the ease of finding a season's worth of clothing in a single afternoon.
taken from the article entitled: "The Skinny"
Melissa Colgan, fashion editor
Minneapolis Saint Paul Magazine
December 2010 "Best of the Twin Cities
Starting today, a stream of stylish women will be seen coming and going from a nondescript office near the AmericInn Lodge and Suites on the strip-mall outskirts of White Bear Lake. In this unlikely locale, they will plan their fall wardrobes in one chic swoop.
The Sherralise Group is a fashion mecca for professional women who need to look put together every day, but either hate to shop or don't have the time. Launched three years ago by former department-store personal shoppers Sherry Walker and Lisa Swan, Sherralise represents the Carlisle and Per Se lines, bridge-priced collections available through by-appointment direct sales four times a year.
taken from an article by:
Minneapolis Star Tribune
July 15, 2009
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This private operation poses serious competition to mass merchants. ...Carlisle customers rave about the service...the consultants keep track of their clients' purchases, helping them match new items to what is already in their closet. ...they deliver new clothes directly to the client and even stay while she tries everything on. ...(they will) accompany clients to the tailor or take them shoe shopping. Most important, they give each customer undivided attention.
Personal shopping services...certainly try, but several women I talked to who've shopped both say they're willing to sacrifice the variety of a department store for the intimacy of direct sales. And they're willing to buy without promotions or discounts. The clothes are expensive and always full price. But because shopping opportunities come around just four times a year, there's an excitement to it.
taken from an article by:
Saint Paul Pioneer Press
October 13, 2006